The second customer set is our Etsy sellers. One set is our buyers, the people who come to Etsy looking for unique products. One of the interesting things about Etsy is that we have two very strong customer sets to generate revenue.
Part of my overall strategy involves intertwining domestic and international strategy so that we operate as a strong, global, cohesive approach. Q: What did you learn in your previous roles that have helped you be successful at Etsy?īecause of my previous role and experiences, I am a true believer that all strategic and product decisions need to be made with a global mindset and focus on connecting these markets together. Over the course of my career, I have also consistently chosen companies that support entrepreneurship and small businesses, as that is a personal passion. The opportunity to join a creative and passionate community, as well as to further scale Etsy’s platform globally, were big motivators for joining the company. She shared some insights about her career trajectory and her new role during a recent Q&A. By the time she was named COO for Etsy-the global marketplace for unique and creative goods that has more than 45 million items from sellers around the world-in 2016, she had more than 20 years of experience under her belt. In 2012 Kozlowski joined note-taking and archiving software tool Evernote and eventually became its chief operating officer, overseeing worldwide operations and leading cross-functional teams in offices across 10 countries. She spent her early professional career working at several public relations firms until 2009, when she landed her first leadership position at and led global marketing, business development and customer service for China’s largest e-commerce company.
After graduating from Elon, Kozlowski earned a master’s degree in journalism from the University of North Carolina at Chapel Hill. The corporate communications and journalism graduate has held high-ranking positions within each organization, leaving a mark wherever she goes. What do Alibaba, Evernote and Etsy all have in common? Linda Findley Kozlowski ’95.
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